What constitutes the best stadium experience for spectators?

Atmosphere and Experience

The best stadium experience combines a clear, unobstructed view of the event, the vibrant energy and enthusiasm of the crowd, and the unique atmosphere and amenities the stadium offers to its users. This can include different seating options (e.g. grass mound seating bowls), food options (e.g. diverse, locally sourced foods) and a well-designed and decorated stadium through incorporating historical and locally inspired elements. This can create emotional connections and a sense of belonging among users, while providing a comfortable and engaging environment, influencing their intention to revisit the stadium. The influence of stadiums and events can also affect the surrounding areas and can create a tangible buzz and energy in the city.

Accessibility and safety

Ensuring accessibility and safety is fundamental in providing a positive and inclusive experience for all stadium users. This involves easy access to public transport systems, efficient entry and exit ways, clearly marked pathways, and safe and aesthetically pleasing routes between transport and parking points and the stadium. Easy accessibility to other primary facilities, including restrooms, food and beverage areas, along with green spaces and circulation areas in and around the stadium further enhances the stadium experience. This convenience gives spectators the ability to engage and detach from the actual event as they need. Inclusivity can be prioritised through the adoption of universal design principles, including wheelchair access, assistive technologies and sensory-friendly spaces like sensory rooms for individuals with specific needs.

Community and cultural integration

By integrating community and cultural elements into different areas, stadiums can develop a sense of belonging and mutual connection among users, transforming themselves into hubs of collective experience. This can be achieved through showcasing local art and culture, incorporating indigenous design principles, hosting community events, and ensuring inclusive participation of all genders, ages and community groups in the stadium’s activities. Involving the community in co-creation projects in different areas of the stadium (e.g. local labour and construction techniques, local food sources, local volunteers etc.) strengthens the bond between the stadium and its users, encouraging communities to support stadium’s development, continued use and success.